Wellbeing and beauty entrepreneur Liz Earle has been in the health business for nearly 30 years, but even she didn’t know the horrific damage that young women’s faddy diets could cause them in later life.
“Obviously, I’ve always known that looking after our bones is really important,” she says. “But as the mother of two girls, I was shocked to find out that by the end of your twenties, your ability to build calcium in your bones switches off. And if I, as a health writer, didn’t realise that our ability to lock calcium away diminishes then shuts off all together, how many other parents and women out there don’t know it, either?”
That’s why she agreed to front a campaign run by the National Osteoporosis Society (NOS) called A Message to My Younger Self. Assisting her is her 26-year-old daughter Lily, an ex-primary school teacher who now helps run Liz’s Wellbeing magazine. “This is the first time I’ve been involved with a campaign for the NOS,” she says.
“She thought it was for old ladies,” says Liz, laughing. Lily nods quietly and adds, “I never realised how important it was as a young woman to be thinking about bone density. It’s something you hear about in older women.”
Liz agrees. “When you think about osteoporosis, you have a mental image perhaps of someone with a hunchback or shrinking in height in old age with a walking stick. When you’re Lily’s age, you don’t think of issues you are setting up for later life.”
Read more > Why the beauty guru despairs of young women’s diets
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