This book considers VM as a component of destination management at all levels of a destination and involving a wide range of stakeholders. It aims to demonstrate current knowledge on VM and to provide insights into conceptual issues rather than providing merely descriptive case studies. This book is primarily aimed at postgraduate students and researchers as it seeks to provide specialist perspectives on the state of the art of important aspects of and issues within VM.
The introduction and foundation chapters in Part I provide the context for the book as well as the broader topic of VM. Part II considers critical concepts and influential factors in VM while Part III illustrates current issues. Where case studies are included these are research-based and they contribute to our overall understanding of core issues in VM. Part IV of the book covers the state of the art in guiding and interpretation, followed by concluding thoughts and an overview of current issues and future research directions.
The fact that VM is seen as part of overall destination management rather than a management task in its own right may arguably account for the relative lack of VM-specific research. Chapter 2 systematically explores this relationship by investigating and comparing the goals, policies and implementation activities associated with destination and visitor management. By bridging the two streams of literature, this chapter thus lays an important foundation for the appreciation of VM research at the different levels of a destination in this book. In providing the foundation for the consideration of visitor experiences, Chapter 3 has a similar role in this book. Arguing that visitor attractions comprise objects, people and places that are perceived differently by the various target markets, the authors emphasize the challenging nature of visitor attraction management. Several conceptual frameworks relating to visitor experience management are examined with a view to identifying beneficial factors. Chapter 4 is the final chapter in the foundation section. It examines factors that are simultaneously part of the external and internal business environments, namely social and political aspects of the host culture, destination and community. Demonstrating how social and political conditions influence the selection of VM interventions, it addresses factors that, to date, have been largely neglected in VM research. Furthermore, Chapter 4 is one of the relatively few studies of tourism management in the Middle East – Iran specifically – published in the English language.
Read more > Visitor Management in Tourism Destinations
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